Employer Branding Operationalization – An Expert Survey for the identification of Key Performance Indicators

This thesis concentrates on the operationalization of employer branding and the identification of key performance indicators (KPI's) concerning this subject. It sets a main focus on the external view of employer branding such as job applicants and potential employees. Derived from the outcomes of expert interviews, the author withdraws the most reasonable KPI's in order to provide valuable recommendations on which KPI's are the most important and relevant to be applied. It is becoming more and more a topic to be spoken about and a subject where further research can be conducted. The theme of employer branding is becoming significant enough to be looked at and applied within the organisations, because it can considerably influence talent management, the corporate reputation and an organization's trading results.