From e-commerce to e-commerc 2.0: The changing role of the customer
ePhesos
Abstract: The eCommerce developments during the last two decades show how the role of the customer dramatically has changed. Being at the end of the one-way…
Abstract: The eCommerce developments during the last two decades show how the role of the customer dramatically has changed. Being at the end of the one-way digitalized value chain in the beginning, today the customer can be actively participate in value creation in different roles such as expert, consultant, designer, or seller. Today, consumers are at eye-level with suppliers. Web 2.0 provides a…