Trend analysis of the European luggage market

In these days, the European luggage market is highly dynamic and competitive. To evaluate any possible forthcoming customer desires as well as the claims of any other stakeholder group the market will be analyzed and investigated according to currently existing Macro Trends as well as the needs of the relevant stakeholders. Five tendencies were determined thereafter: A wish of customer involvement in the design process and as a result an individualization of the final product, the growing use of virtual means in the B2C market, Adventure and Speed Travel and as a last trend: Fair Tourism.