Review 2018

The presentation: The way to the web community

How did Julia Graf develop into a well-known influencer? How did she build her community? How does your business model work today? The Swiss with Canadian roots shows in the award presentation how she moves people on social media. "Knowing trends, being creative, keeping up with technology" is what Julia Graf calls recipes - but that is only part of her success. Influencers combine numerous skills: they are filmmakers, market researchers, advertising icons or buyers in one - and offer companies a long-standing professional service in order to be better perceived on social media. Julia Graf shows what works and what flops - using concrete examples from ten years of experience.

The speaker: Julia Graf, influencer and content creator

Julia Graf, the influencer from the very beginning, knows what is popular on which social media: Julia Graf has been inspiring her community with creative YouTube clips for ten years. The social media pioneer currently has 180 million views and 800,000 subscribers. At the same time, she is on Facebook, Twitter, Instagram and Snapchat with thousands of followers. This is probably the most successful influencer in Switzerland and draws the attention of classic media itself - globally. The self-made entrepreneur conveys her beauty and lifestyle expertise through her channels and advertises products there again and again - provided she is behind them. In addition, she cooperates with internet platforms of media companies and acts as a social media expert at business events.