The 2018 winners
Market Research
1st place
Customer Journey - eine Reise durch die Schmuckwelt (PPR2)
Client: Rhomberg Schmuck AG
Falk Liebnitzky, Leiter Marketing
Project team
Thomas Schöb, project leader, Uzwil, Bernhard Oberholzer, St.Gallen, Mauritius Berchtel, Eichberg, Manuel Baumann, Neu St.Johann, Stefan Roderer, Rehetobel, Tenzintseten Deckeykhangsar, Herisau
Project coach: Rosella Toscano-Ruffilli, lic.oec., dipl. Hdl. HSG
Language coach: Ulrike Rosenbaum
Statistics coach: Prof. Heinz Bleiker
2nd place
Market Potential and Unique Selling Proposition of Echinaforce® Efficacy (CPIM)
Client: Bioforce AG, Roggwil TG
Andreas Leng, Head of Analytic & Product Development Pharma
Anna Weber, Product Manager Pharma International
Project team
Lucien Mühlebach, project leader, Freienbach, YunTing Chiu, Japan, Vichada Nammontree, Thailand, Ryan Bukovich, USA, Alessio Scheiwiller, Gossau SG, Raphael Stein, Rorschacherberg, Altina Fetoshi, St.Gallen
Project coach: Dr. Ronald Ivancic
Language coach: Carmen Gatt
Statistics coach: Dr. Stefan Ch. Ott
3rd place
Marktanalyse Medizinaltechnik (PPR2)
Client: thyssenkrupp Materials Schweiz AG, Wil SG
Christof Härz, Leiter Marketing
Project team
Lorena Schneeberger, project leader, Herisau, Chantal Zwicker, Andwil SG, Kristina Marjanovic, Altstätten SG, Christian Kazin, St.Gallen, Olivier Kunz, Grabs, Remo Bollhalder, St.Gallen
Project coach: Dr. Lothar Natau
Language coach: Ulrike Rosenbaum
Statistics coach: Prof. Jürg Stricker
Management Design
1st place
Hospital logistics automation in China – Analysis of Process, Products and Promotion (JCSP)
Client: Swisslog (Shanghai) Co., Ltd., Shanghai
Stefan Hasenfratz, Executive Vice President of Healthcare Solutions Asia
Project team
Ferdinand Gross, project leader, Niederteufen, Tobias Goldener, Niederteufen, Joël Geisser, St.Gallen, Jiaqian Li Cherry, project leader, China, Shuai Dun Joseph, China, Jie Zheng Jessie, China
Project coach FHS: Andreas Löhrer
Project coach SHU: Dr. Heidi Hui Yan
2nd place
Weiterentwicklung der Sozialbilanz und Konzeption eines Messinstruments zur Wirkungsanalyse (PPR3)
Client: Brüggli, Romanshorn
Rainer Mirsch, Vorsitzender der Geschäftsleitung
Project team
Roman Schälli, project leader, Ebnat-Kappel, Stephan Spälti, Nürensdorf, Kevin Braunwalder, Gossau SG, Ermire Sahiti, Altstätten SG, Laura Giger, Niederuzwil, Philipp Dudli, Gossau SG
Project coach: Prof. Dr. Marcus Hauser
3rd place
Redesigned Bonus System (CPIM)
Client: M&M Militzer & Münch International Holding AG, St.Gallen
Lothar Thoma, CEO
Project team
Christian Benger, project leader, Neuhaus SG, Carolina De Oliveira Simoes Rodrigues, Portugal, Margarida Tavares Vicente, Portugal, Fabienne Elser, Flawil, Robin Richner, Malans GR, Sebastian Richards, Chile
Project coach: Mathias Kleiner, MBA