The 2017 winners
Market Research
1st place
Generation Y und der Bankpartner - wie die Bindung zur Jugend gefördert wird (PPBB)
Client: Raiffeisenbank Regio Uzwil, Niederuzwil
Aldo Kopp, Vorsitzender der Bankleitung
Project team
Anina Angehrn, Project leader, St.Gallen, Maurin Bueche, Speicher, Dario Forster, Abtwil SG , Dimitri Sonderegger, Gossau SG, Remo Wüthrich, Gossau SG
Project coach: Claudia Custodia
Language coach: Ulrike Rosenbaum
2nd place
Strategic Marketing Plan for U.S. Market Entry of the first Fiber Composite Nibbler Power Tool (JUSP)
Client: TRUMPF Grüsch AG, Grüsch
Stefan Anshelm, Product Management Power Tools
Dr. Axel Erber, Head of Sales Power Tools
Project team
Josua Hasler, Project leader, Montlingen, Fabio Holenstein, Gais, Jan Keim, Heiden, Megan Gold, project leader, USA, Justin Mayfield, USA, Melissa Reinbold, USA
Project coach FHS: Dr. Franziska Weis
Project coach RMU: Dr. Jill K. Maher
3rd place
Bio Vitamin B12 - neue Wege der Nahrungsergänzung (PPR2)
Client: Hefe Schweiz AG, Stettfurt
Thomas Gamper, Geschäftsführer
Project team
Rahel Goop, Project leader, Schellenberg, Tobias Betschart, Kriessern, Mariana Bogdanovic, Altstätten SG, Flavia Medgyesy, Uzwil
Project coach: Christian Kressig
Language coach: Maria Nänny
Statistics coach: Jürg Stricker
Management Design
1st place
Bodenbeläge - mit digitaler Marketing-Power in die Zukunft (PPR3)
Client: KÜCHLER AG, Schlieren
Tobias Heimpel, Head of Marketing
Project team
Lorena Lütscher, project leader, Domat/Ems, Ramon Beerli, St.Gallen, Nermina Beganovic, Uzwil, Ramona Sigron, Chur, Raffaele Vignacastrisi, Abtwil SG
Project coach: Daniel Steiner
2nd place
Entering the Chinese Skin Care Market (JCSP)
Client: Mibelle Group, Buchs AG
Sandra Dragone, Key Account Manager International Sales
Project team
Marius Strässle, project leader, Gossau SG, Tobias Geisser, Bischofszell, Stephan Känel, St.Gallen, Jiang Lu (Elizabeth), China, Yuhua Wang (Sophia), China, Man Zhang (Manuel), China
Project coach FHS: Prof. Andreas Löhrer
Project coach SHU: Yan Hui (Heidi), Ph.D.
3rd place
New Sales Channel Strategies in a Swiss Major Bank (CPIM)
Client: Raiffeisen Schweiz Genossenschaft, St.Gallen
Ermal Arifi, Segment Manager of Private and Investment Customers
Johannes Wieser, Head of Sales Concept
Project team
Nicole Schneider, project leader, St.Gallen, Sinthusa Arumugam, Wil SG, Min-gi Ha, Exchange Student from South Korea, Sojin Lee, Exchange Student from South Korea
Seong-Hye Lee, Exchange Student from South Korea, Sandra Tobler, Thal
Project coach: Dr. Ronald Ivancic