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Research project
Sustainable mobility is one of the trend topics of the last few years and a large number of new providers are entering the market. In a first analysis of the available competing products on the market, it was found that the envisaged product has so far similarities with various other products, but can represent an independent category that does not yet exist in this form.
The innovation check should now show whether this identified niche is actually justified and to what extent end customer requirements allow this niche to be exploited even more optimally. In particular, aspects such as pricing and customer requirements for actual use are still unclear at the current time, which is why the expertise of the research partner is needed.
Duration: 20.06.2023
Funding:
Innosuisse
Partner:
Kappeler IBI
ISM Institut für Strategie und MarketingKompetenzzentrum Strategisches Management
+41 58 257 12 57sebastian.scheler@ost.ch
